key thinkers

After working in media for more than 20 years, Rosaria founded the agency in 1999 with an intimate knowledge of media. A savvy negotiator, she secures killer deals for knoodle’s clients. Rosaria is also an avid runner and has completed 10 marathons. She sets a pace that few can match, whether in the office or on the pavement. She also reminds clients and staff alike that marketing is a marathon, not a sprint; plan and brand for the long-term.

With an MBA and more than 30 years of experience in senior management for major corporations, Scott brings valuable vision and business sense to knoodle. This combination has been advantageous for our clients. When he isn’t hard at work, he enjoys traveling and sports cars. Scott also serves as CEO of his own health care management company and brings that perspective to our team. It’s the quiet ones you have to watch out for.

You’ve known Joe for years. At least, that’s how he makes you feel. A former Phoenix sports radio personality and sales executive, Joe is now most comfortable in a snappy suit discussing what’s important to clients, and how to make it drive revenue for the brand. He has an unwavering ability to clear the clutter and identify the core of the matter. Joe sweats the details, if they’re worth sweating. He’s also pretty cozy in a New York Giants jersey serving hot dogs from behind a vintage cart. Ask him about it. And, yes, he’ll take mustard.

In college, Matthew started out studying illustration. But in his senior year, he discovered a passion for the creative side of advertising. So he put together a portfolio and landed his first job in the industry. He started out as an Art Director and worked up through the ranks at several agencies in Phoenix. Matthew’s great design sense and command of a Mac has won him several Addy awards, including this year’s Art Director of the Year. At some point along the way, he started wearing a tie and now manages the creative department so you could say he’s half creative half suit. Sounds dangerous, but he loves it.

Always question. That is what 17 years of television news forces a guy to do. John caught the journalism fever in college (Roll Tide!) and never looked back. He produced award-winning newscasts, news specials and news stories in markets across the country. The highlights included helping expose a Mayor for misuse of city funds, to the lowlights of covering a Congresswoman being shot in Tucson. Now, he brings his critical news judgment and media contacts to the PR side of things, looking for the news value in a client’s story and how best to market it. When not using his knoodle, you can probably find John atop Piestewa Peak, out of breath, but admiring the view of Downtown Phoenix.