rosaria cainceo and media director“rewards go to the bold.”After working in media for more than 20 years, Rosaria founded the agency in 1999 with an intimate knowledge of media. A savvy negotiator, she secures killer deals for knoodle’s clients. Rosaria is also an avid runner and has completed 10 marathons. She sets a pace that few can match, whether in the office or on the pavement. She also reminds clients and staff alike that marketing is a marathon, not a sprint; plan and brand for the long-term.