May 9, 2017

Color your Branding to Create the Right Note

Branding is how you communicate who you are with your current and potential customers and clients. It’s doesn’t tell them; it shows them. This includes the use …

May 3, 2017

Five Retail Marketing Ideas to Boost Sales

With my extensive experience in marketing commercial retail real estate, I know how important it is to help tenants market and grow their businesses. Savvy retailers know …

May 1, 2017

A Tale of Two Crises

No one wants a crisis. But should your business find itself in a situation where one descends upon it, remember one thing: People won’t remember the details …

April 24, 2017

Home builders can work on the foundations of their brands with these easy steps.

Home builders build homes but very often forget about their brands. What is a brand? It’s the feeling you get when you hear a name. Fulton Homes, …

April 6, 2017

Branding Nonprofits with ONE THING

Nonprofits often miss their chance to tap into the emotions of potential donors. According to knoodle Vice President of Creative, Matthew Wilson, the trick is to “make …

April 3, 2017

Marketing to Kids? Make it Fun!

Here at knoodle, we truly believe that research is the foundation for a successful marketing campaign. With research comes the surveys, interviews and focus groups. Focus groups …

March 30, 2017

Now is The Time to Invest in Marketing

2017 is the year to take your marketing back to “aggressive” 2017 is going to be a great year for homebuilders in Arizona, which means it’s a …

March 23, 2017

It’s Not Lost, It’s in There Somewhere

  Lost Shoes Recently, my son expressed concern about not finding his shoes. Now, I assure you, we never have this problem; it may have been the …

March 21, 2017

Is It Worth It To Hashtag Your Advertising?

Should you mix social media and traditional ad campaigns? Many advertisers already do, but is it a good use of space or just “checking the box” for …

March 8, 2017

Using an Advertising Agency to Get it Right

  When people think of ad agencies, they immediately think of the show, Mad Men. They think of an agency managing huge, expensive ad campaigns for major …