December 5, 2016

Hot Trends in Home Building

As the Arizona home-building environment heats up with promise, interest rates are inching upward and 100,000 new people are expected to move here next year, new trends …

November 28, 2016

What’s in a Name? How A Homebuilder Names Communities

Have you ever wondered how homebuilders name their communities, series of homes or floor plans? Some builders name them by plot number or a letter. Fulton Homes …

November 17, 2016

Three Branding Pitfalls to Avoid

I wish I had a dollar for every time I’ve heard executives mention not having enough time to properly do their own branding (actually, I wish I …

November 14, 2016

Is Your USP Meant To Be?

Every Cinderella story in marketing starts with a USP, Unique Sales Proposition- an element that makes what a company sells different. It gives consumers a reason to …

November 4, 2016

Own Your Owned Media

In my formative years, I wanted to be a journalist and I wanted to tell the world every story I could find… I was fired in my …

October 31, 2016

Exploring Digital Public Relations

Public Relations (PR) doesn’t have to be “old hat.” Digital Public Relations is certainly the new wave and is certainly worth exploring. Brands are using Digital PR …

October 27, 2016

5 Things You Need to Know about Account Management

“Do what you do so well that they will want to see it again and bring their friends…” – Walt Disney From a client services perspective, the …

October 24, 2016

Listen to the Kids: 5 Ways to Promote a Non-profit with Authenticity

Knoodle loves helping clients with their businesses- we especially love non-profits that help our kids. Over the years, we have helped non-profits like National Kidney Foundation, St. …

October 21, 2016

Bad Online Review? Now What?

Nothing can disrupt your day faster than a bad online review for your company. Whether the review is 100% justified or is almost completely fabricated, the damage …

October 20, 2016

Is It Time For A Brand Refresh?

How do you know when it’s time to refresh your brand? Are there easy warning signs to tell you when your look is becoming stale and outdated? …