January 9, 2016

Branding Republican Candidates 101

 By: Rosaria Cain, CEO & Rob Snyder, knoodle Strategist I have been asked if I could represent a candidate whose politics I didn’t agree with. Hmm. Is …

January 5, 2016

A Critical Lesson Textbooks Don’t Teach About Selling and Marketing

By Larry Winward, Vice President Some years ago, at the beginning of my career, I worked for a large magazine and book publishing company.  At that time …

December 31, 2015

Build Better Brands by Creating the Right Combination

By: Rosaria Cain, CEO In marketing, media and advertising we have succeeded in dividing a client brands rather than bring them together. We have even done this …

December 31, 2015

The Research. The Insights. The Magic.

By: Rob Snyder, knoodle Strategist Ok. Let’s see. There’s Big Data. That’s really big. And really important. There’s analytics. Huge. How could we possibly exist without analysis …

December 29, 2015

In Business and in Marathons…

By: Rosaria Cain, CEO When I was 39, I began training for a marathon. I enjoyed the process so much that I went on to run 11 …

December 23, 2015

Building a Brand That Purrs… With PR

By: Rosaria Cain, CEO  Public Relations efforts offer a low cost way to build a brand. And there are many ways to do it well on …

December 17, 2015

Is Your December Setting you up to Fail in January?

It’s an interesting time of the year. December is typically the time many of us wind down. We relax. We indulge a little. We eat more goodies …

December 14, 2015

Kick Off 2016 with a Diagnostic

By: Rosaria Cain, CEO The end of the year can mean the beginning of a new strategy. Now is a great time to step back and …

December 11, 2015

Ad Spending is up – Even in Phoenix!

By: Rosaria Cain, CEO When the recession began in the latter half of 2007, Phoenix bore the brunt of it because of its real estate and tourism-based …

 
December 9, 2015

Marketing Lessons From a Forward Thinking Marketer

By: Rosaria Cain, CEO Sometimes the biggest difficulty in marketing a home builder is a lack of marketing know-how in the top echelon of the company.  This …