April 24, 2017

Home builders can work on the foundations of their brands with these easy steps.

Home builders build homes but very often forget about their brands. What is a brand? It’s the feeling you get when you hear a name. Fulton Homes, …

April 6, 2017

Branding Nonprofits with ONE THING

Nonprofits often miss their chance to tap into the emotions of potential donors. According to knoodle Vice President of Creative, Matthew Wilson, the trick is to “make …

April 3, 2017

Marketing to Kids? Make it Fun!

Here at knoodle, we truly believe that research is the foundation for a successful marketing campaign. With research comes the surveys, interviews and focus groups. Focus groups …

March 30, 2017

Now is The Time to Invest in Marketing

2017 is the year to take your marketing back to “aggressive” 2017 is going to be a great year for homebuilders in Arizona, which means it’s a …

March 23, 2017

It’s Not Lost, It’s in There Somewhere

  Lost Shoes Recently, my son expressed concern about not finding his shoes. Now, I assure you, we never have this problem; it may have been the …

March 21, 2017

Is It Worth It To Hashtag Your Advertising?

Should you mix social media and traditional ad campaigns? Many advertisers already do, but is it a good use of space or just “checking the box” for …

March 8, 2017

Using an Advertising Agency to Get it Right

  When people think of ad agencies, they immediately think of the show, Mad Men. They think of an agency managing huge, expensive ad campaigns for major …

March 7, 2017

6 Perfect Planning Ps in Radio Remote Success

Is radio dead? Nope. It’s the only traditional media survivor among newspaper and television- part of the only big 3 in media. Radio is alive and well. …

March 1, 2017

Attack of the Drones

Doesn’t it seem like drones just appeared out of nowhere? For our whole lives, they might has well have been UFOs from Area 51. Then, one day …

February 27, 2017

What Your Media Rep Isn’t Telling You

  There are many good reasons to buy your own media. It can save you 15%, for one thing. When done with a little knowledge, it can …